The Archies – Sugar, Sugar

The Archies – Sugar, Sugar

‘Sugar, Sugar’ is a song written by Jeff Barry and Andy Kim, produced by Barry and recorded by The Archies, a fictional bubblegum pop band from Archie Comics. It was released as the group's third single on the Calendar Records label on May 24, 1969, rereleased on the Kirshner Records label in July 1969, and included on their second album, Everything's Archie. In the autumn of 1969, it topped both Billboard's Hot 100 (for four weeks) and the UK Singles Chart (for eight weeks), ranking number one for the year in both America and the UK. It is the most successful bubblegum pop single of all time, and is widely regarded as the apotheosis of the late-1960s/early-1970s bubblegum music genre.

Produced by Jeff Barry, the Archies' recording of ‘Sugar, Sugar’ features a group of studio musicians managed by Don Kirshner, former music supervisor to the Monkees. Ron Dante provided the lead vocals, accompanied by Toni Wine and songwriter Andy Kim. Together they provided the voices of the Archies using multitracking. The single was initially released in late May 1969 on Kirshner's Calendar label (as with the Archies’ two previous singles), achieving moderate success in the early summer in several radio markets. When re-released in mid-July 1969, it attained enormous success nationwide. The track was also made available (along with two other Archies singles) on the back of boxes of Post breakfast cereal Super Sugar Crisp. ‘Sugar, Sugar’ features on the LP Everything's Archie – the second album credited to the Archies, released in November 1969.

In a Songfacts interview with Toni Wine, she explained: "It just was a very easy session. Donnie Kirshner wanted to bring The Archies to life, which he did. And Jeff Barry was going to produce this fictitious animated group called The Archies. We went into the studio. Jeff and Andy Kim, who had hits on his own as a writer and singer, Jeff and Andy wrote 'Sugar, Sugar,' Ronnie was Archie, and I was Betty and Veronica. We went in, we did the record. It was a fun session, it was a blast, and at the session we just knew that this was something, and something huge was going to happen. We didn't really know how huge, but it was huge. In fact, a friend of mine had been in town, Ray Stevens, who's an incredible songwriter, singer, producer, musician, and we were going to just grab a bite to eat, so I told him to meet me at the studio, pick me up, and then we'll go eat. And he wound up handclapping on 'Sugar, Sugar.'"

Upon the song's initial release Kirshner had promotion men play it for radio station personnel without revealing the group's name, as the Archies' previous single, ‘Feelin' So Good (S.K.O.O.B.Y.-D.O.O.)’, had peaked at No. 53 on the Billboard Hot 100 chart. In an article published in The Washington Times, lead vocalist Ron Dante recounts that the label was removed from the record. It was taken to a top radio station, 1260 KYA in San Francisco, where the program director was told: "Just play it! It's a mystery group."

In the issue of Billboard magazine dated September 20, the single started a four-week run at number one on the Hot 100, replacing the Rolling Stones' ‘Honky Tonk Women’. It spent a then-lengthy 22 weeks on the Hot 100 (longer than any other single in 1969), and was one of only ten singles to spend 12 weeks in the Top Ten during the decade. It topped Billboard's year-end list of the Top Hot 100 Singles of 1969. In August 1969 the record was certified gold by the RIAA for sales of one million. In 2018 ‘Sugar, Sugar’ ranked 81 in Billboard's Hot 100 60th Anniversary chart. In February 2024 the song was certified Silver by the BPI for selling 400,000 units since it was made available digitally in November 2004. Additionally, in the chart dated September 13, 1969, ‘Sugar, Sugar’ topped the RPM 100 national singles chart in Canada, where it remained for three weeks. It also peaked at number one on the South African Singles Chart. On February 5, 2006, ‘Sugar, Sugar’ was inducted into the Canadian Songwriters Hall of Fame, as co-writer Andy Kim is originally from Montreal, Quebec.

Label –  Calendar/Kirshner
Songwriters – Jeff Barry, Andy Kim
Producer – Jeff Barry

SONG LYRICS

[Chorus]
Sugar, ah honey honey
You are my candy girl
And you've got me wanting you
Honey, ah sugar sugar
You are my candy girl
And you've got me wanting you
 
[Verse 1]
I just can't believe the loveliness of loving you
(I just can't believe it's true)
I just can't believe the wonder of this feeling, too
(I just can't believe it's true)
 
[Chorus]
Ah sugar, ah honey honey
You are my candy girl
And you've got me wanting you
Ah honey, ah sugar sugar
You are my candy girl
And you've got me wanting you
 
[Verse 2]
When I kissed you, girl, I knew how sweet a kiss could be
(I know how sweet a kiss can be)
Like the summer sunshine pour your sweetness over me
(Pour your sweetness over me)
 
[Pre-Chorus]
Sugar, pour a little sugar on it honey
Pour a little sugar on it baby
I'm gonna make your life so sweet, yeah yeah yeah
Pour a little sugar on it oh yeah
Pour a little sugar on it honey
Pour a little sugar on it baby
I'm gonna make your life so sweet, yeah yeah yeah
Pour a little sugar on it honey
 
[Chorus]
Ah sugar, ah honey honey
You are my candy girl
And you've got me wanting you
Oh honey, honey, sugar sugar...
You are my candy girl
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